Two Concepts Concrete Contractors Must Know
As concrete contractors, we have to know and understand a lot of things, and it can be challenging to stay focused on the things that move our company forward. Here are two concepts that can help contractors be more profitable and make better business decisions. 1. Lifetime Customer Value The value of customers is determined […]
Get More Workers: How to Use an Employee Referral Program to Bring in More People
By Doug Herbert How much does it cost a contractor to hire one employee? According to my concrete contractor buddies, Sean Smith from Cleveland, Ohio and Jason Ells from Indianapolis, Indiana, the amount is at least $1,000 per new employee. Based on my experience and calculations, that number is spot on. Here are just […]
Increase Profits by Creating Systems in Your Company
Let me ask you a personal question. When you wake up in the morning and you get ready for work, do you always do things in the same order? Here’s what I mean: When I wake up on a weekday, I do the same tasks in the same order, every time. I first grab my […]
3 Tips from a Seasoned Concrete Contractor
Follow these ideas to become a more profitable contractor. In the Farmers Insurance commercials, the tagline is: “We know a thing or two, because we’ve seen a thing or two.” I feel the same way about the concrete construction industry. I’ve seen a lot of changes in the industry, as well as noticing that […]
The Power of Following Up
You can get many of the things you want in life simply by following up. Follow up with that prospect that hasn’t returned your call. Follow up with your customer to let them know your men are on the jobsite. Follow up to ensure the concrete is on the way. Follow up with your employee/coworker […]
The 6 Basic Sales & Marketing Tools for Concrete Contractors
When it comes to sales and marketing, we need to focus our limited time and resources on the vital few things that work to bring in new customers and put money in our pocket. Below are the tactics and tools that do just that. My daughter is attending an advanced indoor soccer camp for a […]
Should You Hire A Salesperson?
Ask Yourself These Five Questions to Determine if One is Right for Your Company For concrete contractors, there are few things that can bring in new work like a salesperson. In our line of work, most sales are still made by good old-fashioned, face-to-face selling. The right salesperson can grow your sales and increase your […]
MARKETING SPOTLIGHT: E-Marketing To Your Market
AN INTERVIEW WITH JASON ELLS ABOUT CUSTOM CONCRETE’S “THE CONCRETE POST” By James Baty CFA Executive Director Perhaps one of the biggest challenges today is finding the right combination of message and vehicles to reach your customers and elevate your company above the competition. There is no doubt you’ve thought of Facebook, Twitter, Pinterest, LinkedIn, […]
Marketing Corner: Building Your New Marketing Program
Q&A WITH NORTHERN CONCRETE Leveraging digital media and relationships may be about as far from your mindset as a concrete contractor as is venturing into new market such as high-rise core construction. The complex world of Google, Yahoo, facebook, LinkedIn, twitter, instagram, Pinterest and a host of others has for many turned competent and savvy […]
Content You Bring to the Market: What CFA Members Write About
The following discussion is an excerpt taken from a CFA Member newsletter. CFA members are becoming aggressive to their markets and supplying their customers with education and information to better inform them of the expertise that resides in their service. Marketing your company today needs to be about a lot more than just building the […]
