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Caught In Action

Six construction crew members stand in a concrete construction project. Three of them are curling their arms to show their biceps.

Top footing crew

Often, friendly crew competition is one of the ways to inspire quality to increase within your company. Even the everyday, mundane tasks can be claimed as recognition of the great work that is accomplished for the customer. CFA contractor member, Coello & Associates from Waukesha, Wisconsin recently evidenced this through social media with the self-proclaimed “top footing crew.” 

Pictured here is the crew foreman, Jeremy Hinners (pink shirt), along with Riley Fritz, Chris Godejohn, Frank Cerny, youth apprentice Kaleb Johnson and conveyor operator, Mike Ludtke.  

“We like to send our staff out to job sites to see how the crews are doing,” states Coello & Associates President, Michael Coello. “We make it clear that we aren’t looking over their shoulders but wanting to support and empower them. It is moments of bravado like this where we get to appreciate the pride with which they do their work.”  

While this project represents the standard work they do for customers like Corinth Homes, their “attention to details” as Coello puts it, establishes and maintains their reputation. “When our crews claim their proficiency internally and externally,” says Coello, “customers recognize that every part of their project matters.” 

Do you have photos of exceptional work or aspects of your business “caught in action” you would like to nominate? Send them directly to CFA Membership Director, Trenton Baty, at trenton.baty@cfaconcretepros.org

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