Rutina frente a ciencia: Trece maneras infalibles de fidelizar a sus clientes
De Kate Zabriskie ¿Conoce a ese amigo que siempre está ahí cuando lo necesita? ¿El que llega puntual, cumple sus promesas y se preocupa de verdad por lo que le pasa en la vida? Eso es exactamente lo que su empresa debe ser para sus clientes. Claro, esas llamativas campañas de marketing y aplicaciones para acumular […]
Routine Versus Rocket Science: Thirteen Rock-Solid Ways to Keep Your Customers Coming Back
By Kate Zabriskie You know that friend who’s always there when you are in need? The one who shows up on time, follows through on promises and genuinely cares about what’s going on in your life? That’s exactly what your business needs to be for your customers. Sure, those splashy marketing campaigns and point-collecting apps might turn some heads. But keeping customers? That’s more like maintaining a good friendship—it’s about consistency, trust and showing up […]
