Introducing the New CFA Board: Bromley, Jordan and Zamora join during CFACON23

An organization’s Board of Directors is a valuable part of building professional leadership and legacy. The aspect of giving back to the industry through this leadership is balanced with the technical and professional advantages gained from serving so closely with others. This holds true for the Concrete Foundations Association, where the Board is currently comprised […]

Safeguarding Your Business Against Invoice Fraud and Other BEC Attacks

By Jeff Robinson, President and CEO, Tier 3 Technology Solutions A recent study backed by Apple (https://apple.co/3RKbAAz ) found that there have been more data breaches in the first nine months of 2023 than in any previous year. As cyberattacks continue to skyrocket against organizations of all sizes (small businesses in particular), it is vital […]

Off-Season Employee Retention, Will You Entertain Creative New Ideas?

Let’s face it. Recruiting can be a pain back there… And I am a recruiter!  “Sometimes, I see things differently” is my tagline, and it is how I handle problems, especially those problems surrounding Talent Attraction. Hey! I am lefthanded! My life as a lefty forced me to look at problems differently. Have you attempted […]

Caught-In-Action

Challenging the industry to always improve, this photo was captured by a CFA member proud of their excavator.  The team at Custom Concrete is incredibly proud of Jeff Schooley. “This is not unusual for him when soil allows, this is the type of excellence he strives for and what’s more, it doesn’t take him much […]

Let’s Take a Look at Recruiting From a Different Perspective

There is an advantage to driving on the other side of the road in South Africa. Likewise, there is an advantage to driving at night with a cellphone GPS that takes you through sketchy neighborhoods on the way to your hotel. The advantage is that you see things from a different perspective. This new perspective […]

Fiber-Reinforced Concrete as an Alternative to Conventional Steel

As the demand for more sustainable construction grows and raw material shortages like steel continue to be a challenge, fiber-reinforced concrete has become an increasingly popular choice for flatwork and elevated construction—from precast and ready-mix concrete to shotcrete. Fibers make concrete significantly more resistant to cracking from plastic and drying shrinkage, leading to a highly […]