By Bill Humbert, www.RecruiterGuy.com 

Our country is evolving—shifting perspectives, adjusting immigration policies, and even reshaping the size of our government. As with any transformation, there will be resistance and unforeseen consequences. Some of these changes may positively impact your business, while others may present challenges. This article isn’t meant to alarm you but spark critical thinking about how these shifts could affect your concrete business. 

“Sometimes, I see things differently…” That’s my tagline for Letters to the Editor on my website. So, let’s take a different look at stability in business. 

Is Stability About Sticking to the Same Plan? 

When speaking with small business owners about strategy, I often hear: 

“I know what I’m doing. My business has been successful every year! It’s as stable as a rock!” 

Or, in your case, maybe “as stable as a concrete footing.” 

That got me thinking—does stability mean running the same business plan year after year, regardless of market changes? 

 Let’s consider something important: rocks don’t grow. Over time, they erode—just look at the Grand Canyon. 

What If Your Business Were an Oak Tree? 

Instead of thinking of your business as a rock, what if you viewed it as an oak tree? 

• Deep roots – Your experience and industry knowledge provide a strong foundation. 
• Resilience – Like oak wood, your business can withstand storms and market shifts. 
• Thick-skinned – The tree’s bark protects it from pests, just as your adaptability shields you from economic challenges. 
• Longevity – Oak trees can live for hundreds of years. While that may not be true for you, your business can thrive for generations. 
• Opportunistic growth – Oaks branch out toward the sun, sensing where to expand for maximum advantage. 

The key difference? An oak tree grows and adapts. Shouldn’t your business do the same? 

How Can You Branch Out in Your Concrete Business? 

Consider small but impactful changes to enhance profitability without significant capital investment. 

• Where can you eliminate inefficiencies and free up time? 
• What parts of your business provide the highest return on effort? 
• Would you be happier and more profitable running estimates or crafting a strategic growth plan? 
• If estimating takes too much of your marketing/selling time, would it be wiser to hire an estimator? You could be growing your business while your estimator is sharpening their pencil. 

Since launching my business in 1990, I’ve continually adapted. I didn’t just stick to what worked—I branched out. Here’s how I diversified my income: 

1. Authoring books – I’ve written three career search books and actively promoted their sales. 
2. Speaking internationally – I took a risk, delivering talks on The Power of Proper Goal Setting across three continents. 
3. Expanding my expertise – My upcoming fourth book will generate additional income through back-of-room sales. 

I also invested in a coach to help me strategize and execute these new opportunities successfully. 

The Only Constant is Change—How Will You Respond? 

We can’t control broad cultural and economic changes—but we can control how we respond. The most successful business leaders don’t just weather the storm; they adapt, grow, and outpace the competition. 

I’d love to hear about your challenges. Let’s have a conversation, explore new possibilities, and build a stronger, more resilient path forward for your business. 

It is easy to meet me at your convenience. Click on this link to find a time that works for both of us – www.recruiterguy.com/contact/   

EXPECT SUCCESS!