The Concrete Foundations Association (CFA) is excited to announce the completion of a national campaign designed to promote workforce development and career opportunities in the concrete construction industry.  

CFA worked with Viewpoint, a unique educational platform, to develop the campaign. 

For almost two decades the development team behind ViewPoint, with host Dennis Quaid, has been identifying key topics and issues found throughout the corporate and organization landscape that can be elevated to public awareness.  Through a distribution model for Public Television, features are seen across the breadth of the U.S. television market.    

“The Concrete Foundations Association has been developing a strategic approach to education and awareness of the needs and opportunities found in the trades,” states CFA Executive Director James Baty. “Many of our members have ongoing success building relationships and efforts for local and regional education outreach.  This position became a strategic priority in 2020 to nationally recognize the great opportunities for careers in concrete construction.  We are very pleased with the professionalism we have achieved with this ViewPoint partnership.”

The program has produced a variety of resources that span from public awareness to member promotion development kits.  Beginning in November 2022, these products include:

• A CFA commercial to promote awareness of the Association and advocacy provided to be seen on national networks such as Fox Business News outwardly to an estimated 50 million households.
• A corporate profile awareness video to be seen on the Association’s website, Vimeo channel, World of Concrete Booth and promoted for use in local markets.
• A ViewPoint feature to begin airing on Public Television stations during programming breaks in December 2022 through the Fall of 2023.  View this video here.
• Members-only access to a Promotion Development Kit for a customizable workforce development video, draft press release and education outreach strategies.

“This project was an exciting and engaging opportunity for the CFA,” states Jason Ells, Executive Vice President for Custom Concrete of Westfield, Ind. and current president for the Association.  “Featuring key leaders in the industry, Association leaders and successes stories from the workforce, we were able to produce a message that some of the best careers await individuals that truly want to own their future and deliver it through a combination of working hard and alignment of their interest and skill set.”

Interested persons can learn more about the Concrete Foundations Association – ViewPoint partnership by visiting www.cfaconcretepros.org or looking for Concrete Foundations Association on Vimeo.  Members can log in to their online account and access information about the Promotion Development Kit including the range of engagement options. For more information about this and other programs offered by the Association to its members, contact Skye Kelley at skelley@cfaconcretepros.org or by phone at 319-895-6940.