As 2012 begins, Cifa announces its new business strategy for the North American area. The historic Italian concrete machinery company, previously represented by its subsidiary Cifa USA, has appointed Irving Equipment LLC as its new sole dealer for the US market, with the aim of meeting new requirements on a market that is starting to show signs of recovery.

The crisis on the construction market has forced US companies to make significant changes. But now that the most acute years of the recession are hopefully behind us, American companies are finding that their machinery fleets are too small (many used machines having been exported) and obsolete.

“The economic trend is on an upturn; construction business is slowly but surely resuming, and a lot of machinery and equipment needs replacing”, says Mark Irving, Sales and Marketing Director of Irving Equipment.

Irving Equipment LLC is based Tiffin, Ohio, in the industrial heartland of the USA. The company, which was founded in 2003 by Joe and Kaye Irving, has worked with Cifa’s US subsidiary for years. This has enabled the Irving family to acquire long experience with the sale and maintenance of concrete machinery, and excellent knowledge of the electrical and hydraulic systems of truck-mounted equipment.

“For us, Irving is already one of the family”, says Clive Brown, Cifa’s Sales Support Manager for North America. “We’ve admired the quality of their work in the field of responsible sales and after-sales service for over 7 years. The dealership agreement is a further demonstration of our confidence in their work, and we will give them our full support.”

As Daniel Metivier, Commercial and After-sales Service Director, explains, “Irving LLC will focus on distributing all products sold under the Cifa brand, and will sell spare parts and after-sales service for the over 200 Cifa machines already operating in the USA”.