Since 1997, Jim Niehoff has served as the program manager for residential promotion at the Portland Cement Association. He has played an integral part PCA’s success in the growing residential market. While at PCA, Jim has served as the residential media spokesperson and as a liaison to NAHB and The New American Home. He also acts as the coordinator for the “Team Concrete” community outreach program.

Prior to joining PCA in 1997, Niehoff was a marketing services manager at Gerber Plumbing Fixtures in Lincolnwood, Ill. Niehoff received his B.S. from Northern Illinois University.

With Jim’s enhanced industry visibility and leadership in this new role, our successes in promoting concrete and other cement-based products to the residential segment will continue.

The Concrete Home Building Council is pleased to announce Jim Niehoff, Residential Director of the Portland Cement Association, as the new CHBC Chair.

“As we move into 2008, I feel very positive about the market for residential concrete products, despite the current housing downturn. Actually,\ we’ve found that many builders now have more time to hear our “concrete message”. These builders are looking for ways to differentiate themselves from their competitors. Certainly the use of durable, energy efficient, sustainable and aesthetically pleasing concrete products give them that opportunity.

There are a number of important activities that the Concrete Home Building Council (CHBC) and its member companies will be engaged in during the coming year. We’re planning a major event at the 2008 International Builders Show (IBS) in Orlando this coming February. This will consist of a luncheon during the Show to introduce attendees to the world of residential concrete products and how they can help a builder prosper. We also have several concrete educational sessions scheduled during the IBS show. The CHBC will also be well represented with a booth and educational sessions at the World of Concrete Show.

Throughout the year we’ll continue to heavily promote our slate of concrete educational offerings through the Home Builder’s Institute Residential Construction Superintendent Series. These are courses that can be taught through any local Home Builders Association. Finally, we’re looking at having a terrific Concrete Technologies Tour in Charlotte in early June.

We’re continually trying to build value for our existing CHBC members while also recruiting new members for this dynamic and fast-growing council. We hope you agree that 2008 is shaping up to be our best year yet!”

– Jim Niehoff