The American Society of Concrete Contractors, St. Louis, Mo., will hold its CEO Forum June 23-25, 2005 at The American Club, Kohler, Wis. John C. Maxwell, known as “America’s expert on leadership,’ will present the keynote address at 7:30 p.m. June 23.

The ASCC CEO Forum is a three-day event for CEOs, presidents and other top managers of concrete contracting firms. Through speakers, round table discussions and networking, contractors of various sizes and areas of specialization explore business topics of immediate and long range interest to their companies.

Maxwell speaks to hundreds of thousands of people each year, including Fortune 500 companies, the U.S. Military Academy at West Point, the NCAA, the NBA, and the NFL. He is the founder of several leadership organizations, including Maximum Impact, and the author of more than thirty books, including Today Matters, Thinking for a Change, There’s No Such Thing as “Business” Ethics, and The 21 Irrefutable Laws of Leadership, which has sold over one million copies. Maxwell’s latest book is “Winning with People.”

Additional Forum speakers include William Casey, president, Access Investment Advisors; David Hoyt, director of business development, Maximum Impact; Chris Kruegger, president, Zerah Services, Inc.: Bruce Suprenant, president, Concrete Engineering Specialists, LLC; and Ward Malisch, senior managing director, American Concrete Institute.

The ASSC produces this annual event in conjunction with its partners, the American Concrete Institute and Hanley Wood. The ASSC is a non-profit organization dedicated to enhancing the capabilities of those who build with concrete, and to providing them a unified voice in the construction industry. For more information about ASSC, visit www.ascconline.org or call 1-866-788-2722.